Valextra: 24/7, The Collection
The collection that celebrates every day icons arrives in new multi-dimensional shades
For FW23, Valextra presents 24/7 Valextra, a collection that celebrates icons of urban craft. Each an invaluable asset to women around the clock, they respond to the multiplicity of modern-day demands that come to define how we live and interact with our most trusted belongings. Serving all the public and private moments of a woman’s everyday life, these models of engineering beauty individually articulate its complexities in both their aesthetic identity and exquisite craft.
With “the present continuous” a constant source of inspiration for Valextra, the time felt apt to explore the signatures that set us apart. Placing our handbags in a series of everyday environments, existing icons are reworked to spotlight their vibrant simplicity, arriving in timely new shades and techniques. Meanwhile, freshly imagined silhouettes answer the call of new sensibilities and life structures. Together, the collection celebrates the bold and the softly spoken.
The new collection has been created in a palette of new shades that enhance our multidimensional Millepunte calf skin, from dawn until dusk. The morning city light is conjured with denim and powder blue and stone and cement grey; the vibrancy of the midday buzz is realised in citrine yellow, and mint, apple and musk green; while the sunset is evoked powder and antique pink, peach, and gold and Havana Brown.